When the leaves start to turn and the first chill is in the air, many homeowners and landscapers begin thinking ahead to winter — and that means service time for their outdoor equipment. For your dealership, now is the golden window to push service specials: mower tune-ups, blade sharpening, snow-blower prep, and more. Why? Because:
- Customers want to lock in service appointments before off-season distractions and bad weather hit.
- You get to stabilize your service bay, generate revenue when equipment sales may be slower, and build goodwill that carries into spring.
- Marketing early reduces the scramble that comes later when snow starts falling and service demand spikes.
Marketing strategies you can implement:
- Facebook Ads: Target homeowners within your service radius with messages like “Get your mower ready for next spring – schedule your tune-up this month.” Use a carousel of before/after images of tuning and sharpened blades.
- Email Campaigns: Send a segmented email to past service customers with a subject like “Fall service special: 15% off blade sharpening + free winter-wash” and link to your scheduling page or a dedicated landing page.
- Text Blasts: If you’re using dealerAMP’s texting features, send a friendly reminder: “Hi [john], don’t let winter catch you un-prepared. Book your mower or snow-blower prep now at [Your Dealership].”
- Join our Winter Service Special Advertising Package:We know how to fill your service bays all winter long. Our 3 month long program will utilize Google Ads, Facebook Ads, Email Campaigns & Text Blasts. All done for you and with our proven strategy. Contact us today to talk more about our Winter Service Special Advertising Package.
This early-season service push sets the tone for your dealership as a proactive, trusted partner — and it ensures your service department stays busy while equipment sales are shifting gears.
Turn Slow Season Into Sales Season: Fall Marketing Ideas for Equipment Dealer
Although equipment sales often peak in spring and summer, fall gives you a second wind if you use it strategically. Here are some actionable ideas to keep sales momentum going:
- Bundle Deals: Offer mower + attachment/tune-up packages: “Buy this zero-turn mower and get blade sharpening + winter cover free.”
- Trade-In Promos: Invite customers to upgrade older mowers or tractors. “Trade in your 10-year-old model this month and get an extra $500 credit on a new one.”
- Service/Accessory Discounts: For example: “Book your snow-blower now, get an accessory kit at 20% off.”
- Financing Offers: Promote “0% for 12 months” or reduced payments for off-peak buyers.
These tactics help you protect margins while engaging customers who may otherwise wait until spring. As noted in this post about mid-season promotions, creative value adds beat deep discounts. And for inventory clearance at the end of season, see the detailed playbook here.
Each of these ideas pairs well with digital advertising (PPC + Facebook) and your landing page strategy. Consider leveraging your co-op advertising funds to amplify reach through Dealers Digital’s Co-op Friendly Marketing.
Speed to Lead: How Fast Follow-Up Wins More Fall Service Jobs
In the service business, the faster you respond, the better you convert. Studies in dealership marketing consistently show that leads contacted within 5 minutes have dramatically higher close rates than those contacted later. By using a system like dealerAMP — the integrated CRM and automation platform built for OPE/ag-dealerships — you can turn that time advantage into real dollars
Best Practices:
- Set automated alerts: When a service form is submitted, dealerAMP sends a text and email to both the customer and a dedicated service advisor instantly.
- Use two-way texting: Text remains the top preferred channel for scheduling and confirmations.
- Stay organized with pipeline tracking: Know which customers are in “booked,” “tune-up due,” or “follow-up” stages.
- Nurture warm leads: If a customer scheduled but did not book, automatically follow up with a “We still have slots this week — would you like one?” offer.
By reducing lead-response time and keeping prospects engaged, you drive more service appointments and strengthen customer relationships.
From Mowers to Snow-Blowers: How to Transition Your Marketing for Fall
As seasons shift, so should your message. The equipment focus, advertising imagery, and promotional language all need to pivot from “Spring mowing” to “Winter prep.” Here’s how:
- Inventory focus: Shift from lawn-care equipment promotion to snow-blower attachments, winterization kits, and storage packages.
- Ad messaging: For Google Ads and Facebook, swap “Get ready for summer” to “Is your equipment ready for winter? Book service now.”
- Website hero banner: Feature winter-prep offers prominently on your homepage and service landing page.
- Social media messaging: Post short-form content like “Did you know a dull blade wastes fuel? Bring in your mower before winter.” Use before/after visuals.
- Google Ads: Target keywords like “snow blower tune up [your town]” or “tractor winter service [zip]”— capture service intent early.
Don’t forget to adjust your tracking and attribution: tag your fall campaign links so you know which promotions generated bookings, and optimize accordingly. If you need help with any of this, contact us now.
5 Fall Maintenance Tips to Share With Your Customers (and Boost Engagement Online)
Giving your customers simple, useful content builds trust, boosts engagement, and keeps your dealership top-of-mind. Here are 5 shareable tips you can post on Facebook, email newsletters, or website blog.
- Clean and inspect your deck – Remove grass clippings and debris to prevent rust during storage.
- Sharpen blades before next season – A sharpened blade delivers a cleaner cut and better lawn health.
- Check belts & filters – Worn belts or clogged filters slow mowers and elevate repair costs.
- Drain fuel or add stabilizer – Old fuel can gum up the carburetor, causing hard start in spring.
- Store in dry, covered space – Moisture leads to corrosion; encourage your customers to bring machines inside or cover them.
You can template these into a Facebook post, email graphic, or video (15–30 seconds) to share on your social channels. For additional content on social-media strategy, see this article.
End-of-Season Clearance Playbook: How to Move Inventory Before Winter
Once you’ve covered service and maintenance, it’s time to clear out remaining equipment inventory before the spring rush—and make room for next year’s models.
Step-by-step strategy:
- Audit your inventory: Identify slow-moving items, last-year models, demo units.
- Bundle with value: Offer accessories, free delivery, or service credits with purchase. (See Bundling tips in the mid-season blog.)
- Launch targeted ads: Use Facebook/Instagram dynamic ads to show specific units with expiring timers (“Only 3 left at this price!”).
- Offer co-op marketing: Leverage manufacturer or brand co-op funds for email/flyer campaigns. Your dealership partner Dealers Digital specializes in co-op-friendly digital ads.
- Create urgency: “Inventory must move by November 30” messaging triggers action.
- Recycle leads: Reach out to previous years’ non-buyers with personalized offers: “We reserved a demo unit at special pricing for you.”
Executing this clearance playbook helps you avoid steep markdowns and get ahead of the spring backlog while your customer base is already engaged.
The Power of Local SEO for Fall Service Bookings
While ads and emails drive immediate traffic, your long-term service-booking engine relies on Google searches: “mower service near me”, “snow-blower tune-up Hamilton OH”, etc.
Focus on:
- Optimizing your Google Business Profile with updated fall service hours, photos, and special-offer posts.
- Ensuring consistent listings across directories (NAP – Name/Address/Phone) so you improve your local rankings.
- Collecting fresh customer reviews, especially around the “fall prep” theme. A strong local reputation drives more calls.
- Creating a landing page titled “Fall Service Special – [Your City]” optimized for local keywords.
This aligns with the broader digital-marketing best practices for OPE and ag dealers.
Want a deeper dive? Read our full post on The Power of Local SEO for Lawn Mower & Tractor Dealerships.
If you are too busy, or unsure of how to market, give us a call, shoot us a text or an email and we are always happy to help!