For example, a furniture store might write a blog on the difference in durability between leather, vinyl, and fabric upholsteries, or the different types of mattresses and their levels of support. An informative post that answers common questions and gives your readers information that they can act on is going to rank higher on search engines and position your business as a source of information that readers can trust.
A food blog may create recipes, but they can also explain how to use certain tools. They can make informative posts about how to chop specific veggies, the differences between knives, and how to tell when it’s time to sharpen them. They can even explain social rituals about food, or how our language relates to food!
There’s no end to the possible creativity you can use when blogging!