Online presence runs supreme in 2023. Businesses of all sizes are seeking effective strategies to stand out in the virtual landscape. For lawnmower and tractor dealerships aiming to thrive in the competitive market, a strong online presence is no longer just an option—it is the key to success. Among the myriad of digital marketing techniques, one stands out as a powerful catalyst for growth: link building.
Link building, the practice of acquiring links from other websites to your own, plays a pivotal role in driving organic traffic, boosting search engine rankings, and establishing credibility. In this blog post, we will delve into the world of link building and explore why it has become an indispensable element in any successful digital marketing strategy for lawn equipment dealerships.
Throughout this blog post, we will equip you with valuable insights and implementable strategies to craft a winning link building strategy tailored to the specific needs of your lawnmower and tractor dealership. Whether you are new to link building or seeking to refine your existing strategies, our goal is to provide you with the knowledge and tools needed to propel your online presence to new heights.
Enhancing Website Authority and Search Engine Rankings
Search engines have become the gatekeepers of online visibility and success. Understanding how search engines assess website authority and relevance is crucial to unlocking the full potential of a link building strategy for your lawnmower and tractor dealership.
Millions of websites compete for attention across the internet. Link building emerges as a critical element that can make or break the online success of your lawnmower and tractor dealership. Let’s explore the pivotal reasons why a link building strategy holds immense significance in growing your dealership’s sales and visibility.
Enhancing Online Visibility and Traffic
Driving Organic Traffic to Dealership Websites: Link building acts as a virtual bridge that connects your dealership’s website to various corners of the internet. When reputable websites link to your content, it creates pathways for potential customers to discover and navigate to your website. As a result, you experience a surge in organic traffic, allowing your dealership to reach a broader audience and potential customer base.
Importance of Ranking Higher on Search Engine Results Pages (SERPs): Search engines rely on complex algorithms to determine the relevance and authority of websites. Backlinks play a pivotal role in this process. The more high-quality backlinks your website earns, the more favorably search engines view your dealership’s website. This increased authority can propel your website higher up the search engine results pages (SERPs), leading to more visibility and, consequently, more potential customers finding your dealership online.
Establishing Authority and Credibility
How Backlinks from Reputable Websites Validate Dealership Expertise: Link building goes beyond driving traffic; it serves as a validation of your dealership’s expertise and authority in the lawn equipment industry. When authoritative and reputable websites link to your content, it acts as a vote of confidence in your dealership’s knowledge and offerings. This validation bolsters your reputation, making it more likely for potential customers to trust your products and services.
Building Trust with Potential Customers through Quality Links: In today’s digitally driven world, consumers are discerning and value credibility. When potential customers see that your dealership is being endorsed by trustworthy sources through backlinks, it builds trust. Customers are more inclined to engage with businesses they perceive as reliable and credible, which ultimately increases the likelihood of converting leads into loyal customers.
Beating Competitors and Dominating Local Search
Outranking Competitors in Local Search Results through Link Building: Link building can be a game-changer in local search optimization. By securing high-quality backlinks from local directories, industry influencers, and regional publications, your dealership gains a competitive advantage. As your website climbs the local search rankings, you outpace competitors and become the go-to destination for lawn equipment solutions in your area.
Gaining a Competitive Edge in the Lawn Equipment Industry: The lawn equipment industry is highly competitive, with numerous dealerships vying for customer attention. A well-executed link building strategy can set your dealership apart from the competition. By earning more backlinks from relevant and authoritative sources, you strengthen your position in the market and emerge as an industry leader.
As we move forward, we’ll delve into the actionable steps to craft an effective link building strategy for your lawnmower and tractor dealership. Stay tuned for the next section, where we’ll reveal the key components of building a successful link building plan tailored to your dealership’s growth and success.
Crafting a Winning Link Building Strategy
Link building is an art that requires a well-thought-out and strategic approach. To harness the true potential of link building for your lawnmower and tractor dealership, let’s explore key components of crafting a winning link building strategy tailored to your business’s growth and success.
Identifying Link-Worthy Content
Creating Valuable and Shareable Content Related to Lawn Equipment: The foundation of any successful link building strategy starts with compelling content. Produce high-quality content that caters to the needs and interests of your target audience. This can include informative articles, buying guides, expert tips, and how-to videos—all of which establish your dealership as a valuable resource in the lawn equipment industry.
Leveraging Blog Posts, Guides, and Videos to Attract Backlinks: Share your expertise through blog posts, comprehensive guides, and engaging videos that showcase your dealership’s knowledge. Content that addresses common pain points and provides actionable solutions is more likely to attract backlinks from other websites seeking to refer their audiences to authoritative and informative content.
Building Relationships with Industry Influencers and Partners
Engaging with Industry Influencers and Forming Partnerships: Identify and connect with influential figures in the lawn equipment industry, such as bloggers, YouTubers, and experts. Engage with them on social media, comment on their content, and build genuine relationships. Networking with influencers opens opportunities for collaboration and potential endorsements, leading to valuable backlinks from their platforms.
Collaboration Opportunities for Guest Posts and Mutual Linking: Explore guest posting opportunities on reputable industry blogs and websites. Writing guest posts that provide valuable insights and link back to your dealership’s content can increase your visibility and authority in the industry. Additionally, offer to reciprocate by featuring guest posts from these partners on your own website, fostering a mutually beneficial relationship.
Local SEO and Directory Listings
Optimizing Local Business Directories for Link Opportunities: Strengthen your local SEO efforts by ensuring your dealership’s information is consistent and up to date across various online directories. Many local directories allow businesses to include their website URLs, presenting opportunities for valuable backlinks from authoritative local sources.
Encouraging Customer Reviews to Enhance Local Search Presence: Positive customer reviews not only build trust with potential customers but also contribute to your local SEO efforts. Encourage satisfied customers to leave reviews on platforms like Google My Business and Yelp, as these reviews can often include backlinks to your website.
Creating Shareable Infographics and Visual Content
The Power of Visual Content in Attracting Backlinks and Social Shares: Visual content, such as infographics and visually appealing images, has the potential to go viral and attract organic backlinks from various sources. Infographics that present valuable information in a visually engaging manner are highly shareable and can be linked to by other websites looking to enrich their own content.
Utilizing Infographics and Visual Assets to Gain Inbound Links: Incorporate infographics and other visual assets into your content marketing strategy. Share them on your website and promote them on social media to increase their visibility and likelihood of being shared and linked to by other websites.
Outreach and Guest Posting
Crafting Personalized Outreach Emails to Secure Guest Posting Opportunities: When reaching out to industry blogs or websites for guest posting opportunities, tailor your emails to be personalized and engaging. Explain why your content would be valuable to their audience and highlight the mutual benefits of collaborating.
Strategies for Writing Valuable Guest Posts for Authoritative Websites: When writing guest posts, focus on providing genuine value to the host website’s audience. Ensure your content is well-researched, insightful, and directly relevant to the interests of their readers. Including high-quality backlinks to your dealership’s content within the guest post can further enhance your link building efforts.
By incorporating these link building strategies into your dealership’s digital marketing plan, you can harness the power of backlinks to elevate your online authority, visibility, and ultimately, drive growth in sales for your lawnmower and tractor business. Stay tuned for our next section, where we’ll explore the vital aspect of measuring and monitoring the success of your link building efforts. Let’s make link building work for your dealership’s success!
Measuring and Monitoring Link Building Success
The success of your link building endeavors lies not only in the implementation of strategies but also in the ability to measure and analyze their impact. In this section, we’ll explore essential techniques to measure the effectiveness of your link building efforts and make data-driven decisions to optimize your dealership’s digital marketing strategies.
Tools for Tracking and Analyzing Backlink Performance
Google Search Console: An invaluable tool offered by Google, the Search Console provides vital information about your dealership’s website performance in search results. It allows you to track the number of backlinks, their sources, and the pages they link to. Utilize this data to identify which content pieces attract the most backlinks and understand the trends in link acquisition.
Backlink Analysis Tools: Several third-party tools like Ahrefs, Moz, and SEMrush offer comprehensive backlink analysis features. These tools provide insights into your website’s backlink profile, including the number of backlinks, referring domains, and the quality of these links. By leveraging these tools, you can gain a deeper understanding of your dealership’s link building performance and identify areas for improvement.
Understanding Key Metrics like Domain Authority (DA) and Page Authority (PA)
Domain Authority (DA): Domain Authority is a numerical score that predicts the likelihood of a website ranking well on search engine results. It ranges from 0 to 100, with higher scores indicating stronger authority. Monitor your dealership’s DA over time to assess the effectiveness of your link building efforts. An increase in DA signifies improved authority and search engine visibility.
Page Authority (PA): Like DA, Page Authority predicts the ranking potential of a specific webpage on search engines. It also ranges from 0 to 100, with higher scores indicating higher potential for ranking. By tracking the PA of individual pages on your website, you can gauge the impact of specific link building efforts and identify which pages are driving the most traffic.
Adjusting the Link Building Strategy Based on Performance Data
Identify Top-Performing Content: Analyze the backlink data to identify the content pieces that attract the most backlinks and referral traffic. Focus on creating more high-quality content that aligns with these successful topics or formats.
Refine Outreach and Collaboration Tactics: Review the success rate of your outreach and collaboration efforts. Identify which tactics yield the most guest posting opportunities and valuable backlinks. Use this data to refine your outreach strategy and approach new partnerships with a more targeted approach.
Quality Over Quantity: Focus on acquiring high-quality backlinks from authoritative sources rather than prioritizing quantity alone. Aim to secure backlinks from websites that are relevant to your dealership’s niche and have established credibility in the lawn equipment industry.
Monitor Competitor Link Building: Keep an eye on your competitors’ link building efforts. Understand the sources and strategies they employ to gain backlinks. Analyzing competitor data can provide valuable insights and help you identify untapped opportunities for your dealership.
Stay Updated with Algorithm Changes: Search engine algorithms constantly evolve. Stay updated with algorithm changes and adjust your link building strategy accordingly to comply with the latest best practices and guidelines.
By continuously monitoring and analyzing link building performance data, you can fine-tune your dealership’s digital marketing strategy and optimize link building efforts. A data-driven approach ensures that your link building tactics remain effective, ultimately helping your lawnmower and tractor dealership thrive in the competitive online landscape.
As we conclude this blog post, we hope you feel empowered to implement a successful link building strategy that enhances your dealership’s online authority, visibility, and, ultimately, contributes to the growth of your sales. Remember that link building is an ongoing process, and with dedication and strategic execution, your dealership can leverage the power of backlinks to establish a dominant presence in the lawn equipment industry.
Thank you for joining us on this journey to explore the world of link building. Should you have any questions or require further guidance, feel free to reach out to Dealers Digital Marketing. Here’s to your dealership’s continued success through the power of link building!
You may know that you need to optimize your website for local search results, but what does that even mean? Optimizing your website for local search results has become an indispensable strategy for establishing a strong online presence and attracting customers in your local community. As consumers increasingly rely on search engines like Google to find nearby businesses, it is crucial for dealerships to ensure their websites rank prominently in local search results.
Whether you’re a small business owner or a marketing professional in the dealership industry, understanding and implementing local search optimization techniques can significantly impact your visibility, customer acquisition and overall business success.
Let’s dive in and discover how you can take advantage of local search optimization to reach and engage with your target audience, drive more qualified traffic to your website and ultimately boost your dealership’s growth and profitability.
Understanding Local SEO
Local search optimization has emerged as a vital element for lawnmower and tractor dealerships to thrive in their local markets. By understanding and harnessing the power of local SEO, dealerships can position themselves strategically in search engine results, attract relevant local customers and gain a competitive edge in the industry.
Local search and its impact on businesses
Local search refers to the practice of users searching for products, services, or businesses within a specific geographic area. When a potential customer types in a search query like “lawnmower dealers near me” or “tractor sales [city name],” search engines deliver localized results tailored to their location. The rise of mobile devices and the growing trend of “near me” searches have fueled the importance of local search for businesses.
The impact of local search on lawnmower and tractor dealerships cannot be overstated. As consumers increasingly rely on search engines to find local businesses, appearing prominently in local search results can drive a steady stream of highly targeted traffic to your website and physical store. It allows you to connect with potential customers at the precise moment when they are actively seeking the products and services you offer, resulting in higher conversion rates and increased revenue.
Key components of local SEO
To succeed in local SEO, dealerships must focus on several key components that contribute to a comprehensive strategy:
Google Business Profile: Claiming and optimizing your Google Business Profile (GBP) listing is essential. It ensures your dealership appears in Google Maps and the local pack, which is the map and list of businesses that appear above organic search results. Optimizing your GMB profile includes providing accurate business information, such as name, address, phone number (NAP), business hours, and website link.
Localized Keywords: Conducting thorough keyword research to identify location-based keywords is crucial. By incorporating these keywords naturally into your website content, meta tags, headers, and URLs, you can improve your website’s visibility in local search results.
On-Page Optimization: Ensuring your website’s on-page elements are optimized for local SEO is vital. This includes creating location-specific landing pages, crafting high-quality, relevant content with a local focus, and leveraging customer reviews and testimonials to build credibility.
NAP Consistency and Citations: Consistency in your dealership’s NAP information (Name, Address, Phone number) across online directories is crucial for local SEO. Building citations on relevant local directories and industry-specific websites can further enhance your dealership’s online visibility and reputation.
Understanding these key components of local SEO lays a solid foundation for your dealership’s digital marketing strategy. In the following sections, we will delve deeper into each aspect, providing actionable insights and best practices to help you optimize your website for local search results. By implementing these strategies effectively, you can increase your dealership’s visibility, attract qualified leads and drive business growth.
Keyword Research for Local Search
Identifying location-based keywords for lawnmower and tractor dealerships
One of the foundational steps in optimizing your website for local search is identifying location-based keywords that resonate with your target audience. These keywords are specific to your dealership’s location and the areas you serve, enabling you to align your website content with the search intent of local customers.
Here are a few strategies to help you identify location-based keywords:
Local Keyword Research: Start by brainstorming keywords that are relevant to your dealership and include location-specific modifiers. For example, if your dealership is based in Denver, Colorado, you might consider keywords such as “lawnmower dealers in Denver,” “tractor sales Denver,” or “best lawnmowers near Denver.” Think about the variations customers might use when searching for your products and services in your area.
Competitor Analysis: Research the keywords your local competitors are targeting. Tools like SEMrush or Ahrefs can provide valuable insights into the keywords your competitors are ranking for. Analyze their strategies and identify potential gaps or opportunities that you can capitalize on.
Tools and techniques for conducting effective keyword research
Once you have a list of potential location-based keywords, it’s essential to conduct thorough keyword research to refine and expand your selection.
Here are some tools and techniques to help you with the process:
Google Keyword Planner: This free tool by Google allows you to explore keyword ideas, search volumes, and competition levels. It provides valuable insights into the popularity and competitiveness of specific keywords, helping you prioritize your efforts.
Local Keyword Modifiers: Consider using local modifiers in your keyword research, such as city names, neighborhoods, or specific regions you serve. For example, instead of targeting broad keywords like “lawnmower dealers,” you can optimize for “lawnmower dealers in [city name].”
Customer Surveys and Feedback: Engage with your existing customers to understand the terms they use when searching for lawnmowers or tractors in your area. Surveys, feedback forms, or conversations with customers can provide valuable insights and help you discover additional keywords to target.
Incorporating localized keywords into website content
Once you have identified your location-based keywords, it’s time to strategically incorporate them into your website content.
Here are some best practices for effectively integrating localized keywords:
Landing Pages: Create dedicated landing pages on your website that are optimized for specific locations. For instance, if your dealership serves multiple cities or regions, create separate pages for each area. Ensure that each landing page includes relevant location-based keywords in the page titles, headings, meta descriptions and throughout the content.
On-Page Optimization: Incorporate location-based keywords naturally within the content of your website pages. Avoid keyword stuffing, as it can negatively impact user experience and search engine rankings. Aim for a seamless integration of keywords to maintain readability and provide valuable information to your audience.
Localized Blog Content: Publish blog posts that address topics and questions specific to your local audience. Use location-based keywords strategically within blog titles, headings, and throughout the content. This not only helps with SEO but also positions your dealership as a trusted local resource.
By identifying and incorporating location-based keywords into your website content, you can align your online presence with the search intent of local customers. In the next section, we will explore the importance of optimizing meta tags, headers, URLs, and website content for local SEO, ensuring that your dealership’s website is well-positioned to rank in local search results.
Optimizing Website Content
Location-Specific Landing Pages
When it comes to local SEO, creating location-specific landing pages is an effective strategy for lawnmower and tractor dealerships. These pages are dedicated to specific locations you serve, allowing you to target local customers more precisely. Here’s how you can optimize your location-specific landing pages:
Unique Content: Ensure that each landing page offers unique and valuable content tailored to the specific location. Highlight local aspects, such as nearby neighborhoods, landmarks, or events that resonate with your target audience. This will not only improve your search rankings but also establish your dealership as a trusted local authority.
Relevant Keywords: Incorporate location-based keywords naturally into the page content, headings, and meta tags. This helps search engines understand the geographic relevance of your landing page and boosts your visibility in local search results.
Clear Call-to-Action (CTA): Encourage visitors to act by providing clear CTAs that align with the purpose of the landing page. Whether it’s directing them to contact your dealership, schedule a service, or explore your product inventory, a compelling CTA increases the chances of converting visitors into customers.
Optimizing meta tags, headers, and URLs with relevant local keywords
Optimizing your website’s meta tags, headers, and URLs with relevant local keywords plays a vital role in improving your visibility in local search results.
Here are some key optimization techniques to implement:
Title Tag: Craft unique and concise title tags for each page, incorporating location-based keywords and emphasizing your dealership’s offerings. For example, “Top Lawmower Dealers in [City Name] | [Your Dealership Name].”
Meta Description: Write compelling meta descriptions that entice users to click through to your website. Include relevant location keywords and highlight your dealership’s unique selling points to stand out from the competition.
Headers (H1, H2, H3): Structure your content using headers to improve readability and help search engines understand the context of your webpages. Incorporate location-based keywords naturally within these headers to reinforce the local relevance of your content.
URLs: Optimize your URLs by including relevant location keywords. For example, use “yourwebsite.com/lawnmower-dealers-[city-name]” instead of generic or non-descriptive URLs.
Writing compelling and informative content with a local focus
In the realm of local SEO, creating compelling and informative content with a local focus can greatly enhance your website’s visibility and engage your target audience.
Consider the following practices:
Localized Blog Posts: Regularly publish blog posts that address topics relevant to your local customers. For instance, you can write articles about lawn care tips specific to your region, seasonal maintenance guides, or reviews of popular lawnmower and tractor models in your area.
Local Events and Partnerships: Showcase your involvement in local events, sponsorships, or partnerships through blog posts or dedicated website sections. This not only highlights your dealership’s community engagement but also strengthens your local presence.
Customer Success Stories: Feature customer reviews, testimonials, and success stories on your website. Include location-specific details to demonstrate how your dealership has positively impacted customers in their local communities.
Incorporating customer reviews and testimonials
Customer reviews and testimonials are powerful tools that can influence potential customers’ purchasing decisions and contribute to your local SEO efforts.
Consider these strategies for incorporating customer reviews and testimonials:
Testimonial Page: Create a dedicated page on your website to showcase customer testimonials. Include their full names, locations, and any relevant details that establish credibility.
Review Platforms: Encourage satisfied customers to leave reviews on popular platforms like Google Business Profile, Yelp, or industry-specific directories. Positive reviews and ratings can boost your dealership’s visibility in local search results.
Schema Markup: Implement schema markup for customer reviews on your website. This structured data helps search engines display review snippets alongside your website’s search results, increasing your visibility and attracting potential customers.
By optimizing your website content, creating location-specific landing pages, incorporating customer reviews, and tailoring your content to the local audience, you can significantly enhance your dealership’s online presence and improve your chances of ranking well in local search results.
Google Business Profile Optimization
Setting up and claiming your Google Business Profile listing
Google Business Profile (GBP) is a powerful tool for lawnmower and tractor dealerships to optimize their online presence and appear prominently in local search results.
Follow these steps to set up and claim your GBP listing:
Visit Google Business Profile: Go to the Google Business Profile website and sign in with your Google account. If you don’t have an account, create one for your dealership. If you are signed in, you can search on Google for your dealership and it will show your GBP.
Add Your Business: Click on the “Add your business to Google” button and enter your dealership’s name. If your business already exists in the Google database, claim it as your own. Otherwise, provide the necessary information to create a new listing.
Optimizing business information (name, address, phone number)
Optimizing your business information is crucial for local SEO success. Ensure that your dealership’s name, address, and phone number (NAP) are accurate and consistent across all platforms. Follow these best practices:
Name: Use your dealership’s official name consistently across all online listings, directories, and your website. Avoid stuffing keywords or adding unnecessary information in your business name, as it goes against Google’s guidelines.
Address: Provide your complete and accurate physical address, including street number, city, state, and ZIP code. Double-check for any typos or errors that may confuse potential customers or hinder your local search rankings.
Phone Number: Use a local phone number for your dealership instead of a toll-free number. This helps establish your local presence and makes it easier for customers to contact you.
Adding accurate and consistent business hours, website link, and other details
Completing your Google Business Profile with accurate and consistent information is vital for local SEO.
Consider the following optimization tips:
Business Hours: Provide your dealership’s operating hours, including special hours for holidays or events. Regularly update them to reflect any changes, ensuring that potential customers have the most up-to-date information.
Website Link: Include a direct link to your dealership’s website. This directs traffic from your GMB listing to your website, allowing potential customers to explore your offerings in more detail.
Business Description: Craft a concise and engaging business description that highlights your dealership’s unique selling points and services. Incorporate relevant keywords naturally but focus on providing valuable information to potential customers.
Categories and Attributes: Select relevant categories that accurately describe your dealership’s offerings. Additionally, choose appropriate attributes, such as “lawnmower sales” or “tractor repairs,” to further specify your services.
Encouraging customer reviews and responding to them
Customer reviews play a crucial role in local SEO and establishing credibility for your dealership.
Here’s how you can encourage reviews and effectively respond to them:
Encourage Reviews: Request reviews from satisfied customers, either through follow-up emails, in-store signage, or social media posts. Make it easy for customers to leave reviews by providing direct links to your GBP listing.
Respond Promptly: Monitor and respond to customer reviews, both positive and negative, in a timely manner. Express gratitude for positive reviews and address any concerns or issues raised in negative reviews professionally and empathetically. This demonstrates your commitment to customer satisfaction and builds trust with potential customers.
Optimizing your Google Business listing is essential for improving your dealership’s visibility in local search results. By following these best practices and actively engaging with customer reviews, you can enhance your online presence, attract more local customers, and bolster your local SEO efforts.
Importance of NAP (Name, Address, Phone number) consistency across online directories
Maintaining consistent NAP information across online directories is crucial for local SEO success. Search engines rely on this information to validate your dealership’s existence, establish trustworthiness, and determine the accuracy of your local listings. Here’s why NAP consistency matters:
Search Engine Trust: Consistent NAP information signals to search engines that your dealership is legitimate and reliable. Inconsistencies in your business details can confuse search engines and negatively impact your local search rankings.
User Experience: Providing accurate and consistent NAP information ensures a seamless user experience. Potential customers who come across your dealership on various online directories can easily reach out to you or visit your physical location when the information is consistent and reliable.
Strategies for ensuring consistent NAP Information
To maintain NAP consistency across online directories, consider implementing these strategies:
Audit Your Listings: Conduct regular audits of your dealership’s listings across online directories, review sites, and social media platforms. Identify any inconsistencies or inaccuracies in your NAP information and prioritize correcting them.
Create a Master Profile: Develop a master profile containing your dealership’s accurate NAP information. Use this as a reference when updating or creating new listings across various platforms to ensure consistency.
Monitor Online Mentions: Keep an eye on online mentions of your dealership. If you come across any incorrect or outdated NAP information, reach out to the platform or website and request corrections.
Communication with Staff: If you have multiple employees responsible for managing your dealership’s online presence, ensure that they are aware of the importance of NAP consistency and provide them with the correct information to use when creating or updating listings.
Building citations on relevant local directories and industry-specific websites
Building citations, which are mentions of your dealership’s NAP information on external websites, is an effective local SEO strategy. Citations help search engines verify your dealership’s existence and location, enhancing your local search visibility. Consider the following steps:
Identify Relevant Directories: Research and identify local directories, business listings, and industry-specific websites that are relevant to lawnmower and tractor dealerships. Examples include local chambers of commerce, industry associations, and specialized online directories.
Ensure NAP Consistency: When creating citations, ensure that your dealership’s NAP information matches the information on your Google Business Profile listing and other online platforms. Consistency is key for search engines to establish credibility and improve your local search rankings.
Complete Citations: Fill out all available fields when creating citations, including your dealership’s name, address, phone number, website URL, business hours, and a brief description. Providing comprehensive information enhances the value of the citation and helps potential customers find and contact your dealership.
Monitor and Update Citations: Regularly monitor your citations to ensure they remain accurate and up to date. As your dealership’s information changes, promptly update your citations to maintain consistency across all platforms.
By ensuring NAP consistency and building citations on relevant local directories and industry-specific websites, you strengthen your dealership’s online presence, improve your local search rankings, and make it easier for potential customers to find and engage with your business.
Mobile Optimization for Local Search
The significance of mobile-friendly websites for local search rankings
Mobile devices play a significant role in local search. With more people relying on smartphones and tablets to search for products and services, having a mobile-friendly website is crucial for lawnmower and tractor dealerships.
Here’s why mobile optimization matters for local search rankings:
User Experience: Mobile-friendly websites provide a seamless browsing experience for users on smaller screens. When visitors can easily navigate and access information on your website using their mobile devices, they are more likely to engage with your dealership and become customers.
Improved Visibility: Search engines prioritize mobile-friendly websites in their search results. With the growing emphasis on mobile-first indexing, having a responsive and mobile-optimized website increases your chances of appearing higher in local search rankings.
Implementing responsive design and fast-loading pages
To optimize your website for mobile devices and improve local search visibility, consider implementing the following practices:
Responsive Design: Adopt a responsive web design approach that automatically adjusts the layout and elements of your website to fit different screen sizes. This ensures that your website is accessible and visually appealing across a range of mobile devices.
Mobile-Friendly Navigation: Simplify your website’s navigation for mobile users. Utilize clear menus, intuitive icons, and easily tappable buttons to make it effortless for visitors to find the information they need.
Optimized Images: Compress and optimize images to reduce their file size without compromising quality. Large images can significantly slow down page loading times on mobile devices, leading to a poor user experience. Fast-loading pages are critical for mobile optimization and local search rankings.
Ensuring clear and easy-to-use contact information on mobile devices
Making it simple for mobile users to contact your dealership is essential for local SEO and driving customer engagement.
Follow these tips to ensure clear and easy-to-use contact information on mobile devices:
Prominent Contact Information: Place your dealership’s contact information, including phone number and address, in a highly visible location on your mobile website. Consider placing it in the header or footer of every page for easy access.
Click-to-Call Functionality: Enable click-to-call functionality on your mobile website, allowing users to directly initiate a phone call by tapping on the phone number displayed. This streamlines the process and encourages visitors to reach out to your dealership easily.
Map Integration: Integrate a map feature on your mobile website that displays your dealership’s location. This helps users visualize where you are and provides them with convenient directions.
Contact Forms: Optimize contact forms for mobile use by keeping them concise and user-friendly. Ensure that users can easily fill out and submit the form on their mobile devices without experiencing any difficulties.
By implementing responsive design, optimizing page loading times and ensuring clear and easy-to-use contact information on mobile devices, you enhance the mobile user experience and increase the likelihood of attracting and converting local customers.
Local Link Building
Building relationships with local businesses and organizations
Link building is an essential component of local SEO, as it helps search engines understand the relevance and authority of your dealership’s website. To enhance your local link profile, focus on building relationships with local businesses and organizations. Here’s how:
Networking: Attend local business events, join community groups, and participate in industry associations to connect with other businesses in your area. Building relationships with local business owners opens opportunities for collaborative projects and potential link exchanges.
Sponsorship and Partnerships: Consider sponsoring local events or organizations that align with your dealership’s values. By supporting community initiatives, you can earn recognition and backlinks from their websites, thereby enhancing your local online presence.
Guest blogging and contributing content to local websites
Guest blogging and contributing content to local websites is an effective strategy for building local backlinks and showcasing your expertise. Follow these steps to leverage guest blogging opportunities:
Research Local Websites: Identify local websites, blogs, and online publications that cater to your target audience. Look for platforms that accept guest contributions or offer opportunities for collaboration.
Offer Value: Develop well-researched, informative, and engaging content that aligns with the interests of the target website’s audience. Focus on providing valuable insights, tips, or case studies related to lawnmowers, tractors, or the dealership industry.
Outreach: Reach out to the website owners or editors with a personalized pitch, highlighting the value you can bring to their readership. Propose topics and provide writing samples to demonstrate your expertise and writing style.
Include Relevant Links: When contributing content, strategically include links back to your dealership’s website within the body of the article. These contextual links not only drive traffic to your website but also improve your local search visibility.
Creating valuable content that attracts local backlinks
Creating valuable and shareable content is key to attracting local backlinks naturally.
Consider the following strategies:
Localized Content: Develop content that focuses on local topics, events, or issues that resonate with your target audience. This can include guides on maintaining lawnmowers in specific climates or tips for optimizing tractors for local farming practices.
Infographics and Visual Content: Create visually appealing infographics or videos that provide useful information related to lawnmowers and tractors. Visual content is highly shareable and more likely to attract backlinks from local websites and social media platforms.
Local Resource Pages: Identify local resource pages or directories that list businesses in your area. Reach out to the website owners and request inclusion in their listings. Provide them with accurate information and highlight what makes your dealership unique.
Social Media Promotion: Share your valuable content on social media platforms to attract attention and encourage local businesses and individuals to link back to your website.
By building relationships with local businesses, contributing content to local websites, and creating valuable content that attracts local backlinks, you can strengthen your dealership’s online presence, improve local search rankings, and expand your reach within the local community.
Leveraging social media platforms to boost local visibility
Social media platforms have become powerful tools for local businesses to enhance their online visibility. By leveraging social media effectively, lawnmower and tractor dealerships can connect with their local community and improve their local search rankings. Consider the following strategies:
Local Targeting: Utilize the targeting capabilities of social media platforms to reach users in your specific location. This allows you to focus your marketing efforts on the local audience most likely to engage with your dealership.
Geo-Tagging: When posting content on platforms like Instagram and Facebook, include location tags to associate your dealership with specific geographic areas. This helps increase your visibility among users searching for local businesses.
Engaging with the local community and sharing relevant content
Engaging with the local community on social media helps build brand awareness and establishes your dealership as a trusted resource. Implement these practices to foster meaningful connections:
Local Events and Sponsorships: Share updates and photos from local events you attend or sponsor. Engage with attendees, fellow businesses, and community members to show your dealership’s involvement and support.
User-Generated Content: Encourage your customers to share their experiences with your dealership on social media. Repost and share user-generated content, tagging the creators and expressing appreciation. This boosts community engagement and helps attract new customers.
Local News and Trends: Stay informed about local news, events, and trends related to lawnmowers, tractors, and the dealership industry. Share relevant content, offer insights, and actively participate in conversations with your audience.
Encouraging online reviews and testimonials on social media
Online reviews and testimonials play a significant role in local SEO and influence customers’ decision-making process.
Use these strategies to encourage reviews and testimonials on social media:
Request Reviews: Prompt your satisfied customers to leave reviews and ratings on your social media profiles. Politely ask them to share their positive experiences and feedback, emphasizing the importance of their opinion in helping other local customers.
Provide Incentives: Consider offering incentives or rewards, such as discounts or exclusive offers, to customers who leave reviews on social media. This can motivate them to take the time to share their experiences.
Engage and Respond: Respond to all reviews, whether positive or negative, in a timely and professional manner. Acknowledge and appreciate positive reviews, and address any concerns or issues raised in negative reviews. This demonstrates your dealership’s commitment to customer satisfaction and engagement.
By leveraging social media platforms to boost local visibility, engaging with the local community, and encouraging online reviews and testimonials, your dealership can enhance its online reputation, attract more local customers, and improve its local search rankings.
Tracking and Analyzing Local SEO Performance
Setting Up Google Analytics & Google Search Console
To effectively track and analyze your local SEO performance, it’s essential to set up and utilize tools like Google Analytics and Google Search Console. These platforms provide valuable insights into your website’s performance, user behavior, and local search visibility.
Follow these steps to get started:
Google Analytics: Set up a Google Analytics account and integrate the tracking code into your website. This allows you to monitor key metrics such as website traffic, user engagement, and conversion rates. Additionally, you can create custom reports to specifically focus on local traffic and behavior.
Google Search Console: Verify your website in Google Search Console to gain access to critical data about how your site appears in search results. Monitor impressions, clicks, and average position for local search queries. This information helps you understand your website’s visibility and identify areas for improvement.
Monitoring local search rankings and website traffic
Regular monitoring of your local search rankings and website traffic allows you to gauge the effectiveness of your local SEO efforts.
Consider the following strategies:
Local Keyword Tracking: Use keyword tracking tools to monitor your rankings for relevant local search terms. Track how your website performs in local search results and identify opportunities to improve your rankings.
Website Traffic Analysis: Analyze your website traffic data to identify trends and patterns. Monitor the volume of organic traffic, referral sources, and user behavior on local landing pages. This data helps you understand which areas of your website and local SEO strategy are performing well and where adjustments may be needed.
Analyzing data and making adjustments to optimize local SEO strategy
Data analysis is crucial for optimizing your local SEO strategy. By analyzing the information gathered from Google Analytics, Google Search Console, and other tools, you can make data-driven decisions to improve your local search performance. Consider the following actions:
Identify High-Performing Keywords: Identify the keywords that drive the most organic traffic to your website and have a significant impact on local search rankings. Optimize your content and local landing pages to further improve your visibility for these keywords.
Refine Local Content Strategy: Analyze the performance of your localized content pieces. Identify the types of content that generate the most engagement, backlinks, and social shares. Use this information to refine your content strategy and create more of what resonates with your local audience.
Improve User Experience: Analyze user behavior data, such as bounce rate, time on page, and conversion rates, to identify areas where user experience can be enhanced. Optimize page load times, improve mobile responsiveness, and streamline navigation to provide a seamless user experience for local visitors.
Adjust Local Citations and Backlink Strategy: Review your local citations and backlinks to ensure accuracy and relevance. Identify opportunities to build relationships with local websites, directories, and industry-specific platforms for obtaining high-quality backlinks.
Regularly tracking, analyzing, and adjusting based on data insights is a continuous process in optimizing your local SEO strategy. By leveraging the data provided by Google Analytics, Google Search Console, and other tools, you can make informed decisions and implement changes that enhance your local search visibility and drive more targeted traffic to your lawnmower and tractor dealership website.
Understanding Local SEO – Boosting Your Lawmower and Tractor Dealership’s Online Presence
As a lawnmower and tractor dealership, optimizing your online presence for local search results is crucial for attracting and engaging with your target audience. Throughout this blog post, we’ve explored various strategies and techniques to help you improve your dealership’s local SEO and digital marketing efforts.
Let’s recap the key takeaways:
Local SEO is essential for lawnmower and tractor dealerships as it enhances your visibility in local search results, drives targeted traffic, and increases customer engagement.
Understanding the components of local SEO, such as location-based keywords, website optimization, Google Business Profile optimization, NAP consistency, mobile optimization, local link building, social media engagement, and tracking performance, provides a comprehensive foundation for your digital marketing strategy.
Conducting effective keyword research helps you identify relevant location-based keywords that can be incorporated into your website content, improving your visibility in local search results.
Optimizing your website content involves creating location-specific landing pages, optimizing meta tags, headers, and URLs with local keywords, and incorporating customer reviews and testimonials to build trust and credibility.
Google Business Profile optimization involves claiming your listing, optimizing business information, adding accurate details, and encouraging customer reviews, all of which contribute to your local search visibility.
NAP consistency across online directories and building citations on relevant local directories and industry-specific websites establish trust and authority in local search.
Mobile optimization ensures that your website is mobile-friendly, loads quickly, and provides clear and easy-to-use contact information, catering to the growing number of users accessing the web through mobile devices.
Social media engagement helps you connect with the local community, share relevant content, and encourage online reviews and testimonials, further enhancing your local search rankings and reputation.
Tracking and analyzing your local SEO performance through tools like Google Analytics and Google Search Console enables data-driven decision-making and continuous optimization.
By implementing these strategies and techniques, you can strengthen your lawnmower and tractor dealership’s online presence, increase visibility in local search results, and attract more targeted customers.
Remember, successful digital marketing requires ongoing effort, adaptation, and staying up-to-date with the latest trends and best practices. Continuously monitor your performance, analyze data, and make necessary adjustments to optimize your local SEO strategy.
Now it’s time to take action and apply what you’ve learned. Start by identifying areas of improvement in your current digital marketing approach, prioritize your strategies, and develop an action plan to enhance your lawnmower and tractor dealership’s online presence in the local market.
All of this sound like too much to handle on your own? Dealers Digital can help! Contact Us today to learn more!
If you’re a lawnmower dealership looking to increase your online visibility, it’s crucial to have a solid local SEO strategy. Local SEO involves optimizing your website and online presence to appear prominently in local search results, especially for people in your geographical area.
One of the essential elements of local SEO is performing local keyword research. This involves finding the right keywords to target in your content and optimizing your website for those keywords to improve your rankings in local search results. In this blog post, we’ll walk you through the process of local keyword research and the important ranking factors for local SEO.
Why Is Local SEO Important for Lawnmower Dealerships?
Local SEO is crucial for lawnmower and tractor dealerships since most customers come from the dealerships local area. According to Google, over 30% of all mobile searches are related to location and nearly 80% of people who search for a local business on their phone visit the business within a day. Additionally, almost 30% of local searches result in a purchase.
By optimizing your website and online presence for local search, you can increase your visibility in local search results, attract more local customers and ultimately, boost your sales and revenue.
Why Local Keyword Research Matters for Lawnmower & Tractor Dealerships
Local keyword research is crucial for lawn mower and tractor dealerships because it helps them understand how potential customers are searching for their products and services online. By understanding these search terms, businesses can tailor their website content and SEO strategies to better reach their target audience.
Without conducting local keyword research, businesses risk missing out on valuable website traffic and potential sales. For instance, a lawn mower dealership may assume that targeting keywords like “lawn mowers for sale” and “riding mowers” is enough to attract customers. However, there may be additional search terms, such as “zero-turn mowers” or “lawn mower repair near me,” that could help them reach a wider audience and attract more customers.
Furthermore, local keyword research can help businesses stay ahead of their competition. By analyzing the search terms that their competitors are targeting, businesses can identify gaps in the market and capitalize on untapped opportunities.
Here’s how to perform local keyword research for your lawnmower dealership:
Step 1: Identify Your Service Area
The first step in local keyword research is to identify your service area. This is the geographical area that you want to target with your dealership. It’s important to define this area clearly, as it will help you determine the keywords you need to target in your content and website optimization.
Start by considering the areas where your lawnmower dealership is located and where you offer your products and services. You might choose to target your city, town, or even a specific neighborhood. If you have multiple locations, you can target each location separately to ensure that you’re reaching the right audience in each area.
Once you’ve defined your service area, you can start researching the keywords that people in that area are using to find businesses like yours. This will help you create content that’s relevant to your target audience and improve your website’s search engine rankings.
Keep in mind that your service area might change over time. If you expand your business to a new area or start offering new products or services, you’ll need to adjust your local keyword research accordingly. Regularly reviewing and updating your keyword strategy is an important part of maintaining your website’s search engine rankings.
Step 2: Research Local Keywords
Once you have identified your service area, it’s time to research local keywords that are relevant to your lawnmower and tractor dealership. The goal is to find the keywords that your potential customers are using when searching for your products or services.
Start with a general keyword related to your business, such as “lawnmower dealership.” This is a broad keyword that will help you uncover other related keywords that you can target in your content and website optimization.
Next, use a keyword research tool, such as Google Keyword Planner or SEMrush, to find related local keywords. These tools will help you identify popular keywords related to your business and give you insight into their search volume, competition level, and potential traffic.
Make sure to include location-based keywords in your research, such as your city name, neighborhood, or nearby landmarks. This will help you target the specific audience in your service area. For example, you can try “lawnmower dealership in [city name]” or “lawnmower repair near [landmark].”
Also, consider long-tail keywords, which are more specific phrases that often have less competition. For example, “best riding lawnmower for hilly terrain” or “zero-turn lawnmower with bagger attachment.” These keywords may have lower search volume, but they can be highly targeted to your potential customers and may have a higher conversion rate.
In addition, you can use Google’s auto-suggest feature to find related keywords. When you start typing a keyword into the search bar, Google will suggest related search terms based on what other people are searching for.
Remember to keep track of your keyword research in a spreadsheet or document so that you can refer to it later. This will help you stay organized and make it easier to optimize your website and content for the keywords that you have identified.
Step 3: List the services offered by your lawnmower & tractor dealership
Before starting your local keyword research, you need to understand the services offered by your business. This step is crucial because it will help you determine the keywords to target in your content and website optimization.
To begin, list down all the services offered by your lawnmower and tractor dealership. These may include selling new and used lawn equipment, repairing and servicing lawnmowers and tractors, providing replacement parts and offering rental services.
It’s essential to be thorough and list all the services offered, even if you think they may not be commonly searched for. For example, you may offer specialized services such as blade sharpening or engine rebuilds that could be highly relevant to certain customers.
When conducting a list of services offered by a lawnmower and tractor dealership, it’s important to keep in mind that you’re searching for missed services, not just missed keywords. The goal is to identify all the relevant services that the business offers and make sure they are represented in your local keyword research.
Start by brainstorming all the services your dealership has to offer. This might include selling and repairing lawnmowers, tractors, and other outdoor power equipment. Make sure to capture all the details of each service, including any specific brand names, models, and types of equipment.
Once you have a comprehensive list, it’s a good idea to expand your ideas by using a keyword research tool like Keywords Explorer. Select your country from the dropdown menu and enter your list of services. This will give you a list of related keywords that map to each service.
Remember, the goal is to identify all the services that are offered by the lawnmower and tractor dealership and make sure they are represented in your local keyword research. By doing this, you can create content that’s relevant to your target audience and improve your website’s search engine rankings for local searches.
Step 5: Check for local intent
For lawnmower and tractor dealership, it’s important to check for local intent when researching keywords. If you’re located in the same area as the business, you can simply search for your services on Google and look for two things: a ‘map pack’ and local businesses ranking in the organic results. If you find both, then it’s likely that people searching for these services want to shop locally.
However, if you’re not in the same area as the business, you can use Google’s Ad Preview tool to check for local intent. Simply enter a search term, such as “lawnmower dealership,” and set a local location, such as “Nottingham.” Then, hit search and look for local business rankings and the presence of a map pack. For keywords without local intent, put them aside for the next step.
Step 6: Check Search Volumes & Difficulty level
Once you have a list of potential keywords, analyze the difficulty and search volume of each keyword. The difficulty metric will help you determine how competitive each keyword is, while the search volume will give you an idea of how many people are searching for that keyword.
It can be challenging to get accurate search volumes for local keywords since most SEO tools only provide country-wide or global volumes. However, don’t worry too much about search volumes when it comes to local SEO. In most cases, even if the search volume for a specific service is low, it’s still valuable to create a page for it since it’s helpful to visitors who may have found you through a broad search term.
That being said, it’s still important to check search volumes to prioritize which pages to focus on for your local SEO strategy.
Choose keywords that have a high search volume and low difficulty to maximize your chances of ranking well in local search results.
Step 7: Optimize Your Website and Content
After identifying your target keywords for your lawnmower and tractor dealership, it’s crucial to optimize your website and content for local search. Here are some essential local SEO ranking factors to consider:
Incorporate your target keywords into your website content, page titles, meta descriptions, and image alt tags. This helps search engines understand what your website is about and improves your chances of ranking for those keywords.
Ensure your website is mobile-friendly and loads quickly on all devices. Mobile responsiveness is a critical ranking factor, especially for local search, as many people use their mobile devices to search for local businesses.
Optimize your Google Business Profile by providing accurate and up-to-date information, including your business name, address, phone number, and business hours. This makes it easier for customers to find you and increases your visibility in local search results.
Encourage customer reviews on your Google Business Profile to boost your credibility and visibility in local search results. Positive reviews can also influence potential customers’ decision to choose your business over competitors.
Include your location and service area on your website and in your content, such as in your footer or About Us page. This helps search engines and customers understand where you’re located and the areas you serve.
It’s also essential to map your target keywords to specific pages on your website. For example, if you have a page dedicated to lawnmower sales, make sure to include relevant keywords such as “lawnmower dealership,” “lawnmower sales,” and “lawnmower service” on that page. By doing so, you signal to search engines and customers that this page is the most relevant and authoritative for those specific keywords.
By following these local SEO ranking factors and mapping your keywords to specific pages, you can increase your chances of ranking well in local search results and attract more local customers to your lawnmower and tractor dealership.
Final Thoughts
Conducting local keyword research is an essential initial step for any effective local SEO plan. Once you have identified the appropriate keywords to target, you can optimize your website and content accordingly to increase your online presence in local search results. This will help you attract more potential customers to your lawnmower and tractor dealership.
Performing local keyword research not only helps with local SEO, but it can also inform your content strategy for your blog and social media. By understanding what keywords and topics are popular among your local audience, you can create content that resonates with them and drives engagement.
For example, if you find that a lot of people in your area are searching for “lawn care tips,” you could create a blog post or social media series that provides helpful advice on maintaining a healthy lawn. This can attract local customers to your dealership and position you as a knowledgeable and helpful resource in your community.
Furthermore, by using location-specific keywords in your blog and social media posts, you can further optimize your content for local search and increase your visibility in the local community. This can lead to more traffic to your website, more followers on social media, and ultimately, more business for your lawnmower and tractor dealership.
As more and more consumers rely on the internet to find local products and services, local visibility has become critical to your business’s success. This is especially true for lawnmower and tractor dealerships that depend on local customers to drive sales. Local SEO, which involves optimizing a business’s online presence to appear in local search results, can help lawnmower and tractor dealerships improve their online visibility, attract more local customers, and ultimately drive foot traffic to their stores.
Why is Local SEO Important?
Improving your local SEO can provide several benefits for your business. Firstly, it can increase your business’s visibility in local search results. By optimizing your Google Business Profile and other online directories, your business can appear higher in search results when people search for products or services related to your industry. This increased visibility can lead to more website traffic as more people click through to your website.
Local SEO also allows for better targeting of specific geographic locations, which can help you reach potential customers who are more likely to be interested in your products or services. By appearing in local search results, you can attract more local customers to your business and increase your chances of converting them into paying customers.
Having a strong local SEO presence can also improve your business’s credibility and establish you as a trustworthy authority in your industry. When potential customers find your business in local search results, they are more likely to view your business as reputable and trustworthy.
Finally, improving your local SEO can lead to higher conversion rates. When people find your business through local search results, they are often ready to make a purchase. By providing relevant and accurate information about your business and products or services, you can increase the chances of converting those potential customers into paying customers.
Strategies for Improving Local SEO
Optimize Your Google Business Profile
Claim and Verify Your Profile: The first step is to claim and verify your Google Business Profile. This will allow you to edit and manage your information, respond to reviews and more.
Provide Accurate and Complete Information: Make sure your profile includes all the relevant information about your business, including your name, address, phone number, website, hours of operation, and categories. This information should be consistent with what’s listed on your website and other online directories.
Add High-Quality Photos: Adding high-quality photos of your lawnmowers, tractors, and showroom can help make your business stand out and provide potential customers with a better idea of what you offer.
Encourage Reviews: Encourage satisfied customers to leave reviews on your Google Business Profile. This can help build trust and credibility with both search engines and potential customers.
Build a Mobile Responsive Website
Having a mobile-responsive website is crucial for businesses looking to improve local SEO. This is because most local searches are now done on mobile devices. If your website is not optimized for mobile devices, it may not appear in local search results, or it may appear lower in the rankings.
In addition to being mobile-responsive, your website should also include relevant keywords that describe your business and the services you offer. Make sure to use these keywords in your website’s content, titles, and meta descriptions to help search engines understand what your business is all about.
It’s also important to include clear calls-to-action on your website, such as “call us now” or “schedule a service appointment.” This will help potential customers know what they need to do to contact your business.
Finally, make sure to include your business’s contact information, such as your address, phone number, and email address, on your website. This information should be consistent with the information on your Google Business Profile and other online directories to help improve your business’s visibility in local search results.
Create Local Content
Creating local content is an effective way for lawnmower and tractor dealerships to connect with their local audience and improve their local SEO. By providing helpful and relevant information, you can establish your business as an expert in the field and build trust with potential customers.
To create local content, consider creating blog posts or videos that focus on topics related to your business and your local community. For example, you could create a blog post on “10 Lawn Care Tips for a Beautiful Yard in [Your City]” or a video on “How to Maintain Your Tractor for Optimal Performance in [Your State].” By incorporating local keywords into your content, you can help your website rank higher in local search results. In addition to blog posts and videos, consider creating content that highlights local events or community initiatives that your business is involved in.
This can help build goodwill and show that your business is invested in the local community. By creating engaging and relevant local content, lawnmower and tractor dealerships can attract more local customers and improve local SEO.
Link Building
Building backlinks is an important way to improve local SEO for lawnmower and tractor dealerships. Backlinks from high-quality and relevant websites signal to search engines that your website is authoritative and trustworthy. When building backlinks, it’s important to focus on quality rather than quantity. A few high-quality backlinks from authoritative websites can be more beneficial than many low-quality links from spammy websites.
To build backlinks, consider reaching out to local bloggers, journalists, or other businesses in your area. You can offer to write guest posts for their websites or collaborate on content that is relevant to your industry. When creating content for backlinking purposes, make sure it is informative, engaging, and adds value to the reader. This will increase the likelihood of the content being shared and linked to by others.
Another way to build backlinks is to participate in local events or sponsor local organizations. This can help you get links from their websites and social media channels. For example, if your lawnmower and tractor dealership sponsors a local charity event, you can ask the organizers to link back to your website in their promotional materials.
Building backlinks takes time and effort, but it’s an important part of improving your local SEO and driving more traffic to your website. By focusing on high-quality, relevant backlinks, lawnmower and tractor dealerships can improve their local search rankings and attract more local customers to their business.
Engage on Social Media
Engaging on social media is crucial for businesses to build a strong online presence and connect with their local audience. Lawnmower and tractor dealerships can create social media profiles on platforms like Facebook, Twitter, and Instagram to reach their customers where they are spending their time online. They should post regular, engaging content that highlights their products, services, and expertise in the industry. This content can include photos, videos, and written posts that showcase their inventory, share helpful tips and advice, and promote upcoming events or promotions.
Additionally, it’s important for businesses to engage with their followers by responding to comments and messages in a timely and professional manner. This will help to build trust and foster relationships with potential and existing customers, ultimately driving more foot traffic to the dealership.
Boost Your Local SEO
If you want to attract more local customers and drive foot traffic to your store, it is crucial you improve local SEO. By optimizing your Google Business Profile, building a mobile-responsive website, creating local content, building backlinks, engaging on social media, and offering promotions, you can improve local SEO and reap the benefits of increased visibility, website traffic, targeting, credibility, and conversion rates. With the right strategies in place, you can establish your business as a top player in your local market and grow your customer base for years to come.
If you’re a busy dealership owner who doesn’t have the time or knowledge to improve local SEO, don’t worry – Dealers Digital is here to help! Our Local SEO program is designed to help businesses like yours climb the rankings and drive more traffic to your dealership. With our expert team of SEO specialists, you can rest assured that your business’s online presence is in good hands. Contact us today to learn more and take the first step towards improving your local SEO!
Managing customer experiences is crucial for any business looking to drive business growth and retain customers. After reading reviews about a business, almost all potential customers will take their next step in a space that the business has complete control over. This means that the majority of customer interactions and experiences are within your control. Whether it’s through your website, physical location, or communication channels, the power to shape the customer experience is in your hands. By effectively managing these spaces, you can turn leads into paying customers and create a positive, lasting impression that will keep them coming back. In this blog post, we’ll dive deep into the importance of managing customer experiences and provide you with tips and best practices for optimizing your website, creating a positive in-store experience, and managing communication channels to improve customer engagement and satisfaction.
The Customer’s Journey: By the Numbers
96% of adults read Local Business Reviews
91% of consumers take the next step in the buyer’s journey.
51% of those people will visit your website.
27% of those people will visit your physical business location.
13% of those people will contact you (phone, text, email, live chat)
8% of consumers move from reviews to your social media profiles.
It is more important now than ever to create a positive and seamless customer experience across all touch points. By effectively controlling your website, physical location, and communication channels, your dealership can create a consistent and cohesive brand image and message. Additionally, you can use customer data and insights gathered from these spaces to personalize and optimize the customer experience, improving the chances of conversion.
Maximizing your control over the customer experience starts with identifying and addressing pain points. Utilizing data from your website, physical location, and communication channels can help you do just that. By analyzing website data, you can pinpoint areas that need improvement and enhance the user experience. Similarly, data from your physical location can be used to optimize store layout and improve the in-store experience. And by monitoring communication channels, you can improve customer service and address concerns in a timely manner. By utilizing data from all these sources, you can create a seamless and positive customer experience that drives business growth.
Let’s take a deeper look at each touch point.
Utilizing Your Website to Drive Business Growth
Having a strong online presence is crucial for businesses in today’s digital age. A website can be a powerful tool for attracting and retaining customers for lawn mower, tractor, and outdoor power equipment dealers. A well-designed website can provide customers with information about the products and services offered, as well as detailed specifications and pricing. It can also allow customers to easily browse and purchase products online, making the buying process more convenient for them.
Your dealership’s website can also be used to create a sense of trust and credibility with your customers. By including customer testimonials, photos, and videos of products in use, and detailed information about the company’s history and experience in the industry, a website can establish the business as a reputable and trustworthy provider of lawn mower, tractor, and outdoor power equipment.
A website can also be used to provide customers with ongoing support and education. For example, a dealer can provide information on how to properly maintain and repair equipment, or tips on how to get the most out of their equipment. This can help to build customer loyalty and encourage repeat business.
If your dealership has no website, or it isn’t quite up to par, we can help. Dealers Digital can help you maximize your online exposure and boost sales. We are the green industries digital marketing experts with over twenty years of digital media experience. Contact us today to get started.
Optimizing Your Dealership’s Website
Here are a few tips and best practices to optimize your dealership’s website to drive conversions and improve the overall customer experience.
Navigation: Make sure that your website is easy to navigate. Use a clear and consistent layout, organize your content in a logical and easy to understand way.
Optimize for Mobile: Over 80% of people browse the internet via mobile and expect for their experiences to be seamless. Your website should be responsive, meaning it adjusts to fit the screen size of the device being used to view it.
Clear Calls to Action (CTA): Your site should have clear CTA’s that guide visitors towards the next step. Whether that is to make a purchase, request more information, or to schedule a consultation.
Contact Information: Make it easy for visitors to contact you by including your phone number, email and physical address and contact form prominently on your website.
Testimonials & Reviews: Use testimonials and reviews from satisfied customers to help build trust and credibility with potential customers.
Search Engine Optimization: Optimizing your website for search engines (IE: Google) can help increase your visibility and drive more traffic to your site. There are many free resources out there to learn about and implement SEO, or you can hire an agency, like Dealers Digital, to help. Get your Free Local SEO Report.
The Value of Your Physical Location
Reviews are a powerful tool for driving foot traffic to your dealership! Reviews provide customers with valuable information about your dealership’s products and services, and can influence their decision to visit your dealership in person. A dealership with a high number of positive reviews is more likely to attract customers, which in turn, increases sales.
Your dealership should make an effort to encourage customers to leave reviews, and respond to both positive and negative reviews in a timely and professional manner. The way that a company handles a poor review says a lot about who they are.
Cultivating a Positive In-Store Experience & Utilizing Your Physical Location
Here are some tips on how to cultivate positive in store experiences and utilize your physical location to drive sales.
Create a Positive In-Store Experience: A positive in-store experience can help to turn customers in loyal brand ambassadors and encourage them to leave positive reviews. By providing excellent customer service, having a knowledgeable staff and creating an inviting and visually appealing store layout can help you to achieve this.
Utilize Your Physical Location: You can offer promotions and sales that are only available in-store or highlight products that aren’t available for purchase online. You can create in-store displays, or by offering special discounts or deals for customers who visit the store in person.
Provide in-store consultation: Offer in-store consultation services like product demonstrations, product trials or shopping assistants. This will allow your customers to have a more hands-on experience and get more personalized recommendations, which can lead to increased sales.
Encourage Customers to Leave Reviews: Encourage customers to leave reviews by providing a clear call to action, like a sign or card that directs them to the review. Respond to reviews in a timely and professional manner, and then use the positive reviews to help promote your dealership.
3 Types of Communication Channels
Effective communication is crucial for providing a positive customer experience and driving conversions for lawnmower and tractor dealerships. By managing phone, email and live chat effectively, your dealership can ensure that you are responsive to customer inquiries, provide accurate information, and address any issues in a timely and professional manner.
Phone: Phone communication allows for immediate, personal contact with customers. It is important to have well-trained staff who can answer questions and help quickly and efficiently. Business texting has become increasingly important in managing customer pickup and service notifications.
Email: Email communication can be used to provide detailed information to customers, such as product specifications, financing offers or promotions. It is important to respond promptly to customer inquiries and to make sure that the information provided is accurate and up to date. We offer automation solutions.
Live Chat: Live chat allows customers to receive immediate assistance while browsing your dealership’s website. It is important to have staff available to answer to chat requests in real time, or use a chat-widget, like Dealeramp to provide 24/7 automated responses.
Managing Communication Channels Effectively
By effectively managing these communication channels, your dealership can improve your customer’s experience and increase the likelihood of conversions. You’re also likely to increase your customer engagement and satisfaction while you are at it. Customers can reach out to your dealership in the way that they feel the most comfortable and convenient. This provides them with a greater sense of control over their buying experience.
Set clear expectations: Let customers know when they can expect a response to their inquiry, regardless of the channel. This will help manage the customer’s expectations and reduce frustration.
Respond promptly: Respond to all customer inquiries as quickly as possible. This shows that your dealership values the customer’s time and is committed to providing a positive experience.
Train Staff: Ensure that your entire staff is well trained in your dealership’s products and services, as well as in communication and customer service best practices.
Personalize your communication: Address customers by name and make sure to use a professional and friendly tone. Your customer will feel more valued and comfortable.
Gather and act on feedback: Regularly gather feedback from customers and find ways to act on it. This can help the dealership identify areas for improvement and make changes to better meet customer needs.
Despite the statistic that only a small percentage of customers may move from reviews to social media profiles, managing and maintaining a strong presence on social media platforms is crucial for any dealership’s marketing strategy. While the customer journey may vary, social media offers a variety of opportunities for dealerships to increase brand awareness, engage with customers, manage reputation, generate leads and stay informed about industry trends and customer preferences. By effectively utilizing social media, dealerships can improve the customer experience, drive conversions, and gain a competitive advantage in the market.
Brand presence and awareness: Having a strong social media presence can help increase brand awareness and establish your dealership as a reputable and trustworthy source.
Customer Engagement: social media offers an opportunity for your dealership to engage with customers, answer questions and provide information about products and services. This helps build loyalty and trust with your customers.
Reputation Management: Social media can be used to monitor and respond to feedback from customers. This can help your dealership proactively address any issues and maintain a positive reputation.
Industry insights: social media can be used to track industry trends, competitors activity and customer preferences.
Managing Social Media Profiles
Let’s look at some tips for creating engaging and effective social media profiles that can help drive business growth.
Define your target audience: Understand who your ideal customer is and tailor your content to fit their interests and needs.
Create a consistent brand image: Use consistent branding across all of your profiles.
Use Storytelling: Use storytelling to create engaging content that highlights the dealership’s unique selling points and the benefits of its products and services.
Engage with customers: responds to comments and messages in a timely manner and use social media as an opportunity to build relationships with customers.
Create a content calendar: Plan and schedule content in advance to ensure that you project a consistent and organized approach to your content.
Harness the Power
Mastering the customer experience is key for any business looking to drive growth and retain customers. By harnessing the power of managing customer experiences, dealerships can take control of the customer journey and turn leads into paying customers. Through effectively managing your website, physical location, and communication channels, businesses can create a consistent and cohesive brand image, personalize, and optimize the customer experience, and improve the chances of conversion. By utilizing data from these spaces, businesses can identify and address pain points, creating a seamless and positive customer experience that drives business growth. By implementing the tips and best practices discussed in this post, businesses can maximize their control over the customer experience and drive business growth. Harnessing the power of mastering the customer experience is essential for any business looking to succeed in today’s competitive market.
The thought process behind link building is simple. Place and/or earn more links pointing to your website so that your domain and page authority grow. This will help you rank higher in organic search results. There are dozens of ways to approach building links to your sites. We will cover some of the basic strategies in this post. It is also important to note that we are working toward gaining free backlinks. We do not participate in, nor do we recommend any of our dealers participate in paid backlinks or social media followers, as it is against Google Policy.
What is a Backlink?
A backlink is a hyperlink on the internet that points back to a page on your website. They are important because they are considered a marker of trustworthiness to the Google algorithm. If other sites are linking back to yours, you must have relevant, high-quality content, or the author would not add the link.
Link Building Strategies are meant to help your dealership generate high quality links with intention and earn domain authority as well as direct traffic from the clicks on the backlink.
Link Earning
Link earning is a passive strategy. Link earning is designed to create situations that naturally will incentivize other people to link to your site. It’s important to mention that not all link earning strategies are the same. Everyone has their own methods of earning links. Some like to get creative with their content and make interesting articles that are sure to attract the attention of others. Others just want to pick low hanging fruits to get the site out there and get it some momentum. A lot of people tend to go with the latter because it’s more straight forward and easier. But there’s a lot of risk involved with that. If you post too much of the same stuff, you’ll lose the eyes of your readers. The key to link earning is to diversify your content.
Manual Link Building
Manual link building is more hands on. You will want to work with sites that already have a lot of other links or traffic. You will have to do your research and create content that leverages or builds off content on their site. Find the big sites in the green industry– the sites with a lot of traffic– and see if they’ll allow you to link to them.
Manual link building is not just more hands on, but also a lot more time intensive. Sites with a lot of links or content have a lot of users, and you’ll need to put in a lot of effort to get a link. Time is a valuable commodity. With manual link building, you’re expending resources for every link you build. If you don’t have a lot of time, you might want to consider using a tool to help you get links more efficiently.
What is considered a High-Quality Backlink?
High-Quality links have the potential to last indefinitely, increase your rankings and will also forward traffic to your website directly. They are from high authority websites and placed in well written content.
On the other end of the spectrum, Low-Quality or spammy backlinks will most often lead to a penalty with Google or one of the other search engines, and this will set back your efforts by multiple steps.
Strategies For Earning High Quality Backlinks
Avoid building links indiscriminately. This is more about what you shouldn’t do, rather than what you should do. Newcomers or beginners are tempted to build as many links as possible without thinking about what types of links they are building or how they build them. It is important to have a clear idea of what you are trying to accomplish before you start reaching out. It’s always better to earn a few number of extremely helpful links versus a large number of bad links that may end up hurting you in the long run. Be picky about which links you are trying to get.
Embed your own links in good content. Good links exist in good content. You will want to focus on obtaining links from quality sites, embedded in quality content. The link should have the appropriate anchor text and point to a relevant page to the content topic and the referring domain.
Favor New Domains Over Already Linked Domains. Links pass authority from one site to another, but the authority diminishes the more links to the same site and page. As a general rule, getting a new link is better than getting a second link from the same site.
Link to Your Highest Quality Pages. You want your backlinks to link to well optimized, well written content. Make sure that you spend time on the page that will get the link as well.
Make Sure Your Link Adds Value for Readers. The whole point of a link is to add value, clarity or more information about the current topic. The reader should have a better understanding of your concept by following the link.
Make Sure Your Content Is Relevant. If you aren’t providing high quality content that is interesting to your target audience, you are doing yourself a severe disservice. Try not to be business centered in your content, be customer centered. There are many resources out there to help you define your target market, if you don’t already know it.
Track Your Progress
Link Building takes time. You will want to track who you have reached out to, when and any notes about contact with the potential link so that you don’t waste time asking for links you already have, and don’t lose sight of the fruits of your labor. Be patient and consistent with your effort and you will earn the backlinks.
Link Building Matters
Link building is an essential part of a successful SEO strategy. By building quality links, you can tell Google what your website is about. This can help increase your rankings on search engines and make your website more visible to potential customers. If you need help with your link building strategy, please feel free to contact us. We offer comprehensive link building services to fit your dealership’s needs.
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Local search engine optimization is the process of optimizing your online presence to increase local traffic, visibility and brand awareness. Unlike traditional SEO which focus on ranking for keywords and phrases for a search term, local SEO focuses on ranking for city, state, region or local area keywords and phrases. These keywords and phrases are commonly searched when consumers are looking for local businesses on the internet.
Local SEO focuses on optimizing your business’ presence on the web so more and more people in your local area will be able to find you. It is also about making sure that your online content presents your business in the best light and makes it easy for local people and businesses to engage with you. When done properly local SEO can be a great way to reach out to more local customers.
What Does Local Search Look Like?
Local Search Results look a little different than regular search results. This is also sometimes referred to as the local pack, or the map pack when you are looking at your search rankings. When it comes to local search rankings, things like proximity matter. With 72% of consumers that perform a local search visiting a store within 5 miles of their current location, it is easy to see why you want to be easily found online.
How does Local Search Work?
When it comes to local searches, there are a few more layers in top of the regular algorithm. These are used to help the searcher find the best match for their query. 18% of local mobile searches lead to a sale within one day. With billions of search queries being entered every day, that’s a lot of sales!
Relevance: How closely related is the result to the words used when the searcher entered their query.
Distance: How far Google believes the searcher physically is when they perform the search.
Prominence: How important Google believes one business is over another similar business.
With that, you get 2 types of results for local searches. The local pack (which consists of Google Maps & Business Profiles) and Organic Results. One thing to remember, is that a user does not have to specifically imply locality, for Google to display local search results. Sometimes, Google believes that the locality is implied.
Where to locate Keywords for Local SEO
Local keyword research is essential for any business that wants to improve rank in search engines for local products or services. Targeting these keywords will result in more local traffic to your site and, ultimately, more customers.
To get started, you’ll need a short list of keywords that people can use to find your local business. Once you have your list, you can begin optimizing your website for those keywords to improve your chances of ranking in the search engines.
Check out your Competitor: One way to find keywords is to analyze the keywords that your competitors are ranking for, and work to gain some of that traffic. If your business is targeting the same keywords as your competitors, then you’re likely on the right track. These keywords are relevant to your business and will help you reach your target audience. You can add any new keywords you discover as you move through the different strategies.
Use Google Autocomplete: Utilize a variety of different local keywords and terms to see what works best for you and your business. With some trial and error, you’ll have a comprehensive list of keywords that will help bring local customers through your door. Google will automatically show you the most searched keywords for your given topic based on your location.
Optimize your Dealership for local SEO
Google Business Profile Optimization: is an important piece of the Local SEO puzzle. If you are not regularly updating and refreshing the information you provide Google, how do you expect to show up on Google Search. As previously mentioned, businesses with a GBP get preference when it comes to local search results. If you want to learn more about optimizing your Google Business Profile, read more here.
NAP (Name, Address, Phone Number) Citations: It is important that your basic NAP (Name, Address and Phone Number) remain consistent and correct across the internet. Inconsistent Data can confuse Google and cause you to rank lower in the Search Engine Results Page. Submit your information to popular directories in your local area and industry as well as Google, Bing, Yelp and other popular business listing management services.
Online Reviews: It is important to manage and respond to businesses reviews that you receive online. This is part of brand reputation management. A lot of consumers use a businesses reviews (or lack therof) during the consideration stage of the sales funnel. Having a large amount of good reviews helps build credibility and gives you brand equity.
On-Page SEO: The rise in online shopping has led to a rise in search engines for local businesses and services. Though “local SEO” can be intimidating, there are some simple techniques and tips any company can use to succeed. When you are optimizing your website for local search, the most important thing to remember is to make sure your site is both relevant and detailed to your business. Whenever you’re listing your business address, make sure you have the correct address and use the city, state and zip code. Some people make the mistake of putting their address in their phone directory, but you may only be getting visitors from your area which means that you won’t get as many visitors as you could be getting.
Backlinks: Having a backlink strategy is crucial to any online marketing campaign. A backlink strategy is a specific blueprint used to manage the number and type of backlinks you are obtaining from sources that point to your website. Having a good backlink strategy will help you in the long run build an online reputation, increase your online presence, draw in more potential customers and generate more revenue.
Just One Piece of the Puzzle
There are a lot of pieces to each part of the marketing puzzle. By optimizing for your dealership, one channel at a time, it’s certain you will see an increase in sales. Are you too busy running your dealership to handle your search engine optimization, local or otherwise? We can help! Contact us for more information on how we can help direct traffic to your store! Follow us on Facebook and Instagram to keep up with all the latest news!
Recession Proof your Dealership with These 5 Tips!
There has been a lot of discussion about a recession being on the horizon, and with inflation rates at an all-time high, it’s understandable to be worried. Recessions can be devastating, and many businesses never recover from the financial loss. So how can you make sure that your business makes it, regardless of the state of the economy?
Lead by Example
As the leaders within your organization, you can stabilize your work environment and maintain health and balance within the workplace. You do this by leading by example. Show your employees that you are all on one team. And lastly, cut costs where you can but don’t sacrifice quality or your employees’ livelihoods. Your morale will be easier to maintain, and you will have a greater capability of responding to crisis. People want to do business with those they know, like and trust. By ensuring customer excellence is achieved in all interactions, you increase the likelihood of creating a loyal customer. Trust becomes even more important at economic downturns occur.
Targeted Marketing
Promoting your business during an economic recession might seem counterintuitive, but it’s actually essential to surviving tough times. To be successful, you’ll need to be tactical in your approach. The best way to reach your customers is by meeting them where they are – whether that’s online, in-person, or through word-of-mouth. Hyper targeted marketing is a low-cost way to reach your consumers. A few ways to utilize targeted marketing are listed below:
Content: Good content is essential for SEO success, and it’s also key to attracting organic traffic to your website. When creating content, make sure it’s high-quality and targeted to your audience. Relevant content will not only help you rank higher in search engines, but it will also attract more organic traffic to your website.
Social Media: While, like most things, you can spend money on social media. It is not necessary. You can achieve the basics of social media without spending a cent. When it comes to social media, you get what you put in.
SEO: SEO has the highest potential for value per dollar of any other marketing effort. The successes of good SEO will stick with your site, long after you stop paying for services. No matter how long you have been in business, your website can always benefit from an SEO update. SEO is a crucial part of being seen by your customers.
User Experience & Website Design: Existing in the digital world is an essential part of being a business today. The success (or failure) of your online efforts can often be determined by the appearance and usefulness of your site.
Stay Ahead of the Curve
Talk to your partners and suppliers now. Do not be surprised by supply chain or staffing shortages. Be aware of trends for your industry and allow yourself to anticipate not only business needs but also the needs of your ideal customers. There is a good chance that other companies in your industry are dealing with the same obstacles, so communication with suppliers and customers is not only crucial but can be game changing. You want everyone on your team to be on the same page. This can help you to identify pitfalls before they even happen.
Think Twice About Big Investments
It becomes even more important to manage your cash flow when you are in the throes of a recession. Looking at your finances and projections can help you anticipate where cash flow might get a little tight so you can prepare solutions and adjust ahead of time. Do everything you can now to evaluate your operations and trim the fat to strengthen your cash position prior to entering into a recession.
Stay on Top of Accounts Receivables
During a recession, everyone struggles financially. Your customers may start paying more slowly and you may have a more difficult time collecting receivables. Evaluate your customers paying habits and make adjustments now, to save you lots of time and headaches later. Stay on top of collections. Offer additional ways for clients to pay: such as, electronic payments. You can also stop working with clients who are reluctant to pay or stop extending credit if your cash flow can’t withstand it.
Work Smarter, Not Harder
There is nothing you can do to control the economy. It is important to focus your attention on what you can control, and that is how you run your business! A recession will bring countless struggles and challenges for your company. Knowing your numbers and leaning into smart changes will help you to lead your company with a fearless growth mindset and allow you to overcome and emerge a leader in your industry.
If you find that you don’t have the time or expertise to handle your dealership’s marketing, we can help! Dealers Digital has a proven track record of helping Outdoor Power Equipment Dealerships maximize their online reach. With over 20 years of digital marketing experience, we know your market and we know how to reach your customers! Contact Us for more information about how we can help your Dealership turn those clicks into cash!
8 Tips to Optimize Your Dealerships Google Business Profile
What is a Google Business Profile?
A Google Business Profile helps your dealership get found online. According to Google, “with a Business Profile, you can manage how your local business shows up across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, your Business Profile can help people find you. Verified businesses on Google are twice as likely to be considered reputable.”
With Google boasting 92% of the world’s search traffic, it’s easy to see why it is important to optimize your Google Business Profile.
Benefits of Creating & Maintaining Your Google Business Profile
With a Google Business Profile you can maintain accurate information about your business online, interact with your customers, and attract new customers. When your dealership shows up at the top of the search results page; it is much easier to make a positive and professional impression, which will result in a higher CTR, or click-through rate on your website.
An active Google Business account is a powerful tool that can help you improve your website’s ranking in Google search results. Your Google Business Profile is the first thing a lot of internet users see, and sometimes, the only thing they see. It is important to make sure that Google can find you and that it has the right information.
It’s important to remember that potential customers will be comparing you to your competitors. That’s why it’s essential to have a complete and optimized listing. By making a good first impression, you’ll increase your chances of converting those users into customers.
Google Business Profile Optimization
Key Elements to Optimize:
Use your actual business name. Stuffing your listing with too many keywords is not only against Google’s Terms of Service, but it can also result in your listing being penalized.
List a local phone number. If you want to rank high in local search results, it’s important to have a legitimate local phone number. If you’re using a call tracking number, make sure to enter the tracking number in the primary slot. This is the number that will show up to users. Put your actual local number in the secondary slot.
Make sure your hours of operation are correct.
Write a compelling description. Make sure your business description includes information about who you are as a company and what you stand for. You don’t want to stuff this section with random keywords just to try and boost your ranking in searches – that won’t work. The description on your GBP won’t affect your ranking, but it will give potential customers and partners a good idea of what you’re all about.
Upload lots of high-resolution photos. This includes exterior, interior, and product shots. This will help the customer feel more familiar and comfortable should they visit in person.
Upload videos, if you have them. Videos must be 30 seconds or shorter and smaller than 100 MB.
Be Consistent. One of the most important aspects of digital marketing is staying consistent. You must post and update regularly to stay front of mind with your ideal customers and to remain an authority in the Outdoor Power Equipment world.
Get reviews from happy customers. A large ranking factor for Google is customer reviews. Businesses that have more reviews tend to seem more credible and reliable to consumers. Asking for review should be ingrained into your sales process. Why? 71% of consumers will leave a review, if asked. This is why it is important to have a strong brand reputation management strategy in place as part of your overall marketing objectives.
This Seems Like a Lot of Work – Is it Worth it?
A solid marketing strategy includes social media, brand reputation management, business listing management, dealership SEO, plus many Outdoor Power Equipment Dealerships also employ paid advertising in the form of Pay-Per-Click Advertising, Display Advertising and many other digital advertising strategies. With so many options, it can be daunting! At Dealers Digital we know what it takes to maximize your online exposure and boost your sales! Our focus is on the Green Industry. We know your market, we know your customers, and we know how to reach them. Whether you are looking for a do-it-yourself platform, (Here’s looking at you DealerAmp), or want someone to handle all of your marketing needs, we have a solution for you! Contact Us to start the conversation about upping your marketing game!
The Mystery of Lawnmower & Tractor Dealership Search Engine Ranking
Search Engine Factors for Google
What is a Search Engine?
A search engine is an application designed to search for information on the internet. Google, Bing and Yahoo are examples of search engines. A search engine will look for information and index it based on what it finds. It will also assign each page a PageRank score. PageRank is a score that Google assigns to each page. The PageRank is based on the number and quality of other sites that link to the page and the importance of the sites that are linking to it.
It is key to understand how search engines work to fully understand how to optimize for them.
The search algorithms used by Google and other search engines are large collections of other algorithms and formulas, each with its own purpose and task. These algorithms work together to produce results that a user will be satisfied with.
In fact, there are algorithms in place specifically to monitor the satisfaction of users with the results they get, and to make adjustments where necessary.
Paid Search Results
Organic VS Paid Search Engine Result Page
Organic search results are not a means of generating revenue for search engines like Google, but they do have other powerful uses. If there were no organic search results, paid search results would become less relevant, reducing views and clicks in the process. While organic listings may not generate revenue for Google directly, they do indirectly contribute to the company’s bottom line by keeping users engaged with the search engine.
Why does this matter? The layout changes, existence of search features and click through rates of organic results are all driven by this. By displaying a featured snippet, Google allows users to find answers to their questions without having to leave the site. For commercial intent questions, Google adds an additional paid search result. This is due to these driving factors.
Search Engine Optimization is the process of making your site more visible to search engines and ultimately, customers. By doing everything you can to be visible, you can increase the amount of visitors to your website. This leads to increased sales for your dealership.
How do search engines rank pages?
Before we think about how, lets think about why. It would be a lot cheaper and easier for search engines to display pages randomly, by word count, freshness or any other variable or easier sorting systems. They don’t do this because no one would want to use the search engine if they did it this way.
First, search engines classify the query that is coming in. This gives the engine the necessary information to perform the rest of the steps. For example, is the query local, a question, etc.
The next step is context. This is where the search engine relies on any relevant information they have on the user entering the query. This could be the location of the search or many other factors. This is where historical and environmental data comes into play.
The search engine then weighs different factors in importance relevant to the query. (Authority, how recently it was published, etc.) The layout of the page is then created based on the context gathered. What is important to remember here, without getting too technical, is that the different elements of any given search results page are determined almost instantly.
Finally, ranking can take place. After all the information is gathered and analyzed, the search engine can rank sites based on the criteria determined in the previous steps. This is an extremely simplified version of how search engines work- machine learning is also a huge part of Google and search engines as well. For more information about how search engines work, check out this guide from Search Engine Journal.
With so many factors at play- how will I ever get my site to rank?
You can use the machine learning systems of the search engines to assist in your content development strategies. With Devices and technology changing rapidly, keeping up with what is happening with search engines can give you clues to how your consumer interacts with content and what types of content they expect.
Search Engine Optimization, also known as SEO, is the process of optimizing a website for search engines. This has become more important than ever for small businesses who aren’t able to spend millions of dollars on advertising. Ranking at the top of search engines is what will get your business noticed.
Google Search Engine Results
A Few Tips to Help Your Rankings
NAP: Make Sure that your Name, Address, and Phone Number are correct across all listings. When this information remains uniform, it tells the search engine that this is the correct information. Make sure you spell your name the exact same way across Facebook, Google, LinkedIn or other social media as well as business listings such as Yelp and the Yellow Pages.
Backlinks: Pages with more backlinks tend to rank higher than those with fewer backlinks. A backlink is a link from another website to your site. You should always work to add more of these to your site. A simple way to do that is to sign up for all the free listings you can, Yelp, Google My Business, Bing, Yahoo, Yellow Pages, and any other niche/service pages to which your services are used. Links from more authoritative sites are also weighed more heavily than from lesser sites. There are multiple strategies you can employ to help add backlinks. Link building campaigns focus on gaining high authority links back to your website.
Good Quality Content: Google wants to rank sites that are worth ranking. Having a customer first mindset when creating content versus stuffing for keywords will get you much further. Consistently providing well written, quality content, will help your overall ranking on your page.
Mobile Friendly: Since most people search the internet via their phones these days, its no surprise that mobile friendliness is a ranking factor for search engines. This part can get a little technical, so it may be advised to use a professional for this. The main goal is to ensure a smooth experience regardless of where the web page is being used.
There are many other ranking factors and the ranking factors can vary from search engine to search engine. If you keep the basic idea in mind that you are creating content that will be useful for your target audience, it is relatively easy to employ some of the basic SEO principles.
You don’t have to know it all! Your customers are looking for you online. Give them what they want and make it easy for them to find you. Let Dealers Digital help you maximize your online exposure and boost your sales.
